The Europe Japan Centre undertakes market and consumer research in Europe, USA as well as Asia with the aim of supporting the entry and competitiveness of Japanese companies overseas and enabling them to benchmark against other organisations worldwide. By making full use of our in-house resources and global network, EJC is able to identify and analyse the key trends and drivers behind markets, and thus to provide marketers with the necessary insight on which to base their strategies. This is conducted by way of desk research, consumer research, and trade interviews.